Tito Baca
Co-founder
Tito started selling jewelry at the La Mirada swap meet in the early 1980s. Today he hand-selects our diamonds and won't stock a stone he wouldn't wear.
ABOUT PRINCESS BRIDE DIAMONDS
We're a family-owned jewelry studio in Huntington Beach, California, specializing in lab grown diamond engagement rings, custom design and fine jewelry. Three generations, one belief: your jewelry should be an everyday reminder of the moments that matter most.
As you wish.
40+
Years in jewelry
30,000+
Happy clients
3
Generations of jewelers
THE PEOPLE BEHIND PBD
Three generations, one family. When you work with us, you're working with the Bacas.
Co-founder
Tito started selling jewelry at the La Mirada swap meet in the early 1980s. Today he hand-selects our diamonds and won't stock a stone he wouldn't wear.
Co-founder
Lisa carried on a jewelry tradition from Cambodia. She and Tito met in the LA Jewelry District and built our family business together.
Creative director
Sarah leads our design, brand, social media and online experience. She also helps couples bring their ring ideas to life.
Sales and finance
Cody guides clients through choosing their ring and keeps the business running smoothly.
Operations
Dallas makes sure every order, repair and resize gets where it needs to go, on time.
OUR STORY
Over 40 years in jewelry, built one ring and one family at a time.
Early 1980s
Tito Baca started selling jewelry at the La Mirada swap meet, learning the craft one customer at a time.
The swap meet booth grew into a kiosk at Stonewood Mall in Downey.
Lisa carried on a jewelry tradition from Cambodia. She and Tito met in the LA Jewelry District and started building something together.
1992
Tito and Lisa opened Goldmine Jewelers, their first store together.
2006
They founded Princess Bride Diamonds, focused on engagement rings, custom design and fine jewelry.
Today
Tito, Lisa, Sarah, Cody and Dallas run PBD together at Bella Terra in Huntington Beach, with lab grown diamonds, in-house repairs and a lot of love for what we do.
2027
We're moving into a larger showroom at Bella Terra next summer, with more space to welcome you. Stay tuned!
OUR PROMISE
We walk you through diamonds, metals and design options in plain language, so you feel informed and confident in every decision.
No pressure, no hovering, no sales games. Come in, ask anything and move at your own pace.
Every engagement ring, anniversary gift and custom heirloom is approached with care and attention to detail.
Ships in 1 to 3 days
Handmade engagement rings in stock and ready to propose with.
Shop Ready to ShipReady in 6 to 8 weeks
Pick a ring from our signature collection, then choose your metal and diamond.
Shop Made to OrderReady in 6 to 8 weeks
Have an idea that isn't in our collection? We'll design it with you.
Start a Custom DesignVisit our family showroom at Bella Terra in Huntington Beach, or reach out from anywhere in the world.