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About us

Princess Bride Diamonds was founded by husband-and-wife team Tito and Lisa Baca in the early 1980s. What started at the La Mirada swap meet has grown into a trusted fine jewelry boutique in Huntington Beach, California. Today, the next generation proudly continues their legacy—bringing heart, craftsmanship, and personal care to every piece we create.

Our Core Values

Family First

Built by family, run with love. We treat every client like one of our own.

Craftsmanship

Every ring, necklace, and custom piece is handcrafted with attention to detail, quality, and longevity.

Personalization

We offer a relaxed, no-pressure shopping experience where your story is at the center of the design.

Transparency

Clear pricing, honest answers, and no pressure. We share everything—so you can choose with confidence.

Meet Our Family

We’re a small, family-owned business based in Huntington Beach. Every piece is designed, crafted, and shared with care by people who truly love what they do.