Instant Classics, Made for Everyday.
Thank you for trusting us with your most treasured moments. We can’t wait to be part of your journey.
Our Story
Princess Bride Diamonds is a family-owned jewelry company with deep roots in craftsmanship, dedication, and tradition. Founded by Transito (Tito) and Lisa Baca, our story began in the early 1980s when Tito first started selling jewelry at the La Mirada swap meet. Lisa, originally from Cambodia, grew up immersed in the jewelry business, learning the craft from her family. Her journey took a dramatic turn when she fled Cambodia during the Khmer Rouge regime, ultimately settling in Los Angeles, where her family rebuilt their jewelry business in the LA Jewelry District. Tito and Lisa met while doing business in the heart of LA’s jewelry scene—Lisa as a vendor and Tito as a jeweler who had transitioned from swap meets to a kiosk at the Stonewood Mall. Together, they combined their expertise, passion, and entrepreneurial spirit to establish Goldmine Jewelers in 1992 and later Princess Bride Diamonds in 2006. What started as a small business has since evolved into a trusted name in fine jewelry, serving generations of clients both locally and online.
Our Vision
At Princess Bride Diamonds, we believe jewelry should be more than just an accessory—it should be an everyday reminder of love, celebration, and personal milestones. Our mission is to craft high-quality fine jewelry that is meant to be worn daily while celebrating life’s most meaningful moments.
We aim to provide a laid-back, welcoming, and personalized experience, where customers feel comfortable and confident in their decisions. Our knowledgeable team is passionate about educating clients on diamonds, metals, and design options, empowering them to make the best choice for their needs.
What We Value
Family, Craftsmanship, and Personalization. These values are at the core of everything we do. As a multi-generational family business, we understand the sentimental value of fine jewelry. Whether it's an engagement ring, a special anniversary gift, or a custom heirloom piece, we treat every creation with the utmost care and attention to detail.
